Oprah | The Life You Want Tour

We traveled with Oprah, P&G, and Egami Consulting to Newark, DC, Miami, Atlanta, Houston, and Seattle to document an event changing the lives of thousands of attendees.

Oprah expanded a single city event into an unprecedented arena tour that engaged, encouraged, and empowered. Attendees not only saw the possibilities of a new life — the life you want — they left transformed and ready to take charge to make it happen.

Over the course of each city’s 2-day event, The Double7 Squad captured Premium Video & Photographic Content at “O-Town”, delivering a real-time documentary experience for each partner’s social media channels.

We spotlighted the activation experiences of Olay, Covergirl, Pantene, Bounty, Charmin, Crest, Kroger, Giant, Shop Rite, HEB, Publix, Fred Meyer, My Black Is Beautiful, Orgullosa, and P&G Everyday.

D7I Services:
- Storytelling Strategies
- Premium Video Content
- Premium Photography

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