Pete Chatmon was given a 911 GTS Cabriolet “Influencer Loaner” for 7 days. That was more than enough time for The Double7 Squad to get visual.
Designed in the spirit of Porsche’s “Everyday Magic” campaign, we folded the 911 into the daily, inner workings of D7I. By the time it was all said and done, we’d produced a 5-episode webseries…3D animation of a 1975 Porsche 930…and a Photo Series with our Squad at McCarren Park in Brooklyn, USA.
All content was distributed across our social networks, driving conversation around Porsche, which Kelley Blue Book calls the “Coolest Brand in America.”