RED CEO Jim Jannard released a statement earlier this week that many cinematographers and productions are quite happy to hear. The pioneering digital capture company is slashing prices as a result of an improved production process and the fact that “everything in the electronics world changes…usually for the better, cheaper and faster. EPIC and Scarlet just did. Right now.”

VIA Jim Jannard:
We have built an incredibly efficient factory in Irvine, California and over time learned how to make EPICs in quantity, lowered our assembly costs, found better suppliers and fully paid off our NRE. When we assembled the 1st EPIC camera in Stage 6 at RED Studios Hollywood it took our team 12 hours. It took two more days to de-bug. Today we can assemble an EPIC in 13 minutes and 95+% need no re-work after diagnostics and testing. It is a testament to our manufacturing team and supply chain teams. Since our costs are now significantly lower we are re-pricing our cameras as of now. For those of you that purchased a new Scarlet ( not battle tested ) or EPIC brain on or after Oct. 1st 2012, the next time you order accessories from RED you will receive a discount to use towards that purchase. $1000 for Scarlet and $4000 for EPIC. Talk to your Bomb Squad representative when you are ready to use this discount.

Read the rest of Mr. Jannard’s statement HERE and check out the PRICING.

Lastly, here’s a great article about it all VIA Imaging Resource.

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